What if we could move from being mannequins and choosers to become creators and designers? B-) Change your mood, brick by brick
Trieste, Italy – September 7, 2015 – Our
say on our fashion products ends the moment we choose to buy them. We
wear things that someone else designed for us. We don’t wake up every
morning and design our t-shirt for the day, and we definitely don’t
re-imagine that shirt as our day progresses.
The initial idea and design for MOOD sunglasses came to Federico Vitiello (Trieste, Italy) in January 2014. They wanted something that they could use to express their personality, changing them endless times. Unapologetically.
This initial concept met their love for the famous bricks game that
fostered the creativity of countless generations. With building bricks
they all learned to imagine and then create. They think this is a much
more powerful concept than the usual BUYUSETHROWAWAY loop. And so MOOD
was born. Now it’s time for you to say if you share their passion.
Folks, it’s time to play and rediscover our inner child!
About MOOD
Together with a friend Federico Vitiello
3D printed the first few prototypes and went to the streets of Berlin,
Paris and Budapest, inviting random people to try them on and assemble
their own glasses design. The feedback was overwhelming. Once back home Federico assembled a slideshow of the best pics and started building a team. Marco Davanzo and Silvia Oliverio,
also based in Trieste, jumped fully onboard and have become the
shoulders of the project, beyond their official graphic design skills. Blaz Kemperle designed MOOD’s logo and website. Stefano Pisciotta is in charge of marketing and patents. Matija Milkovic Biloslav finalized the prototype. Riiba’s
studio crafted the promo videos. Many other models, photographers and
artists helped from Paris to Budapest. MOOD is based in the startup
accelerator Impact Hub Trieste which provides a healthy network of
connections and a beautiful office to work from.
To learn more or to help FUND MOOD, please visit:
Contact:
Federico Vitiello
Trieste, Italy
http://www.m-o-o-d.com/ 
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