New York, NY. July 30, 2015--After months of industry anticipation, Imagine Diamonds, has launched its interactive website. Created as a platform to showcase its vast selection of fine jewelry, its objective is to allow both customers and suppliers to take advantage of it for an incredible price. In introducing them to a shopping experience that will not break the bank, it solidifies the concept of affordable luxury in a way that they will be able to grasp. The idea is to foster a positive environment where retailers and clients alike can benefit from the value that the website can bring through its bridal jewelry, fashion jewels, men’s jewelry, and genuine diamonds. As a result, diamond and jewelry suppliers can offer non-branded pieces to its customers and earn a sizable profit while shoppers can save a significant amount on jewelry that would normally cost thousands to own.
Upon conceiving and executing the website, the company always maintained its focus on its target audience--customers who craved the elegance of fine jewelry without breaking the bank and suppliers who wanted to provide their clientele with sophisticated pieces while making earning significant earnings in the process. “We noticed that other jewelry companies were focused on their bottom line of making themselves money to the detriment of customers and suppliers,” observes Imagine Diamonds’ co-founder, Arthur Ilyev. “In offering a shopper the chance to buy a diamond engagement ring at a deep discount or a supplier the opportunity to sell high-quality jewelry without having to purchase it from a wholesaler for a steep price, we are showing them that there’s a great alternative to purchasing luxury pieces that doesn’t require them to spend beyond their budget.”
Although many jewelry companies have introduced themselves as the catalyst for change in the industry, Imagine Diamonds’ goal isn’t geared towards disrupting it. Rather, it aspires to enhance it in a way that will instill trust in its diverse clientele of both shopping-savvy consumers and budget-minded suppliers. “While our website is certainly an e-commerce store that sells earrings, bracelets, rings, necklaces, and pendants to the public, it also operates as the very business model that we’ve had in mind from the moment that we decided to enter the Internet age--creating value for every segment of the jewelry industry from us, the retailer, large and small jewelry suppliers who want to build profitable businesses, and customers who want a taste of luxury at an affordable price,” Ilyev explains. The result is a guilt-free source for glamorous gems that sets a precedent on how to do fair business in the midst of an evolving jewelry market.
Unveiling an expansive fine jewelry collection as its main attraction, the Imagine Diamonds website will incorporate an easy-to-use layout that will encourage their target audience of value-focused shoppers and business-knowledgeable suppliers to take advantage of the variety that they have to offer. In applying a reasonable pricing mentality to their merchandise, they anticipate that the industry will take notice and pay rapt attention to this new approach of succeeding at business in this day and age. Therefore, the jewelry company has put itself in the position of improving the course of consumerism with this interactive shopping experience. For more information, please visit the newly-launched website at .
About Imagine Diamonds
Offering affordable elegance to fine jewelry lovers for over 30 years, Imagine Diamonds possesses an unparalleled amount of retail and wholesale experience. From providing posh bridal jewelry to price-savvy customers to delivering access to an array of amazing pieces to fashionable shoppers, they pride themselves on delivering top quality gems that meet the most discriminating standards.