SNOWPLUS, the Maker of China’s E-cigarette Standard

China had just celebrated its 70th Founding Anniversary, and is vigorously developing its diversified economy, one of which is e-cigarette, a special industry being taken more and more seriously.

As an emerging alternative to traditional tobacco, the new tobacco products created a global sales amounted to USD $24.7 billion in 2018, and the figure is expected to be up to USD $45 billion in 2024. More than 95% of all the world’s e-cigarettes are made in China, and over 90% are exported from here. 

In China where e-cigarette is invented, nearly 700 independent e-cig brands are working on winning over the 300 million Chinese smokers in many ways. "Quality is above all other marketing techniques," said a senior manager of SNOWPLUS - the leading producer in China's e-cig industry. Every single SNOWPLUS product will be given an ultimate toxicity test to verify its safety by authoritative inspection agencies before it is put onto the market - this is second to none in China.

Besides, SNOWPLUS is vigorously pushing on the standardization of e-cigarette industry in China. On August 29, 2019, China’s first e-cigarette bluebook was presented by Tsinghua University’s Public Health and Technical Supervision Research Group with the title of Public Health and Technical Supervision Studies: Report on the Supervision of the E-Cigarette Industry. The ownership of the report was finally granted to SNOWPLUS by the research group of Tsinghua University.

"We appreciate SNOWPLUS's contributions, as its ultimate goal is to set up the industrial standards and to make China's e-cigarettes go much further and more stably." said Yao Jide, the executive vice president of the Electronic Cigarette Industry Committee. SNOWPLUS is expected to be the vice-chairman unit of this committee at the end of this year.

The e-cigarette incident in the USA once insinuated doubts of the public about the new product. On September 28, however, the Centers for Disease Control and Prevention (CDC) revealed the truth on its official website that, "the latest findings from the investigation into lung injuries caused by vaping, suggest that THC products played a role in the outbreak. Most of the people (77%) were found using THC-containing products, or both THC-containing products and nicotine-containing products."

"That is exactly the reason why we should strive to push forward the introduction of industrial and national standards," said the above senior manager of SNOWPLUS, "our ultimate goal is to improve the health of 1 billion smoking population worldwide."

Chinese E-cigarette Maker SNOWPLUS: We Are Confident with Good Reason

According to a widely accepted study, today China produces about 90% of e-cigarettes and China's share of the global e-cigarette exports amounts over 95%. Facing mounting public and regulatory scrutiny against e-cigarettes around the globe, SNOW PLUS--a leading Chinese e-cigarette manufacturer--has expressed confidence in their products and the industry. 

"We are confident in our products," said Sa Wang, SNOWPLUS's co-founder. She indicated that her confidence comes from the fact that "the company holds itself to the highest safety and quality standards in the entire industry." 

This insistence on product safety and quality have contributed to their phenomenal success. SNOWPLUS launched its first product in April this year and has become the fastest-growing Chinese e-cigarette brand in terms of sales. After distributing its products to tens of thousands of stores across China, it is expanding overseas. The company's total sales for September increased by 50% compared to August, according to Ms. Wang.

(Ms. Wang, SNOWPLUS’s co-founder, said that she has full confidence in the e-cigarette industry.)

SNOWPLUS has redefined the customer experience with e-cigarettes: its products are among the finest in terms of the design of the chimney, the structure of the atomizer, and the feel of surfaces. SNOWPLUS's processing of the cartridge and e-liquid has also met Chinese national standards to be issued shortly.

When she was asked about recent outbreak of lung injuries and death associated with e-cigarette use in the U.S., Ms. Wang said the chief culprit might be the use of THC (the primary psychoactive ingredient in marijuana) containing products rather than the mechanism of e-cigarettes. On September 28, the U.S. Centers for Disease Control and Prevention (CDC) disclosed that 77% in this outbreak reported using THC containing products, with or without nicotine-containing products. 

"We are confident in the e-cigarette industry," said Ms. Wang. She noted that e-cigarettes are less harmful than ordinary cigarettes since users may avoid several harmful constituents usually found in tobacco smoke including tar. Besides, "tobacco control experts at China's National Health and Planning Commission have concluded that e-cigarettes emit less second-hand smoke than their traditional counterparts," she explained.

Ms. Wang further expressed her optimism about the Chinese government's stance towards the e-cigarette industry. She reasoned that the sector has incubated an innovative global supply chain inside China, and the government has always been supportive of industries full of innovation and growth.