In late April, Relevant Media, a project of Internet startup
developer Fastlane Ventures, raised $1.4 million from a group of undisclosed
individual investors.
With its three properties – the “how-to” portal
Kakprosto.ru, Justlady.ru, Pinme.ru, – Relevant Media claims an audience
of 18 million unique visitors, making it one of the 10 largest Russian Internet
media groups.
Relevant Media’s leading business, Kakprosto.ru, contains a
library of more than 250,000 answers for the most common questions asked on the
web. In terms of traffic, the site is ahead of its competitors –
Shkolazhniki.ru and even the corresponding sections of Google and Mail.ru, –
according to the company.
“Currently we see a surge of interest in projects related to
knowledge generation and exchange. Most of such projects are in the area of
education (Coursera, BeSmart etc). At the same time, there is a huge and poorly
structured segment, which we call the “exchange of life experience. It is
represented in a large number of forums, thematic websites and blogs, plenty of
which are unstructured, unmoderated and deliver poor quality content,” said
Relevant Media CEO and co-founder Andrey Kuzeev.
“Our mission is to build a unified platform, where people
who are real experts in their own fields can share their experience and give
advice to those seeking it,” Kuzeev concluded.
The latest capital injection will be used to create new
content, develop a social advice network and a mobile application. Already
almost 20% of Relevant Media’s audience use the service from a mobile device.
Although Fastlane does not reveal the financials of its
properties, its representative Ivan Zhdakaev told East-West Digital News that
Relevant Media is “EBITDA positive.”
Prior to the lastest round, Fastlane invested $2 million in
the project.
Please visit their website on www.kakprosto.ru
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