(October 30, Shanghai) Asia’s leading independent
e-cigarette brand RELX presented its latest product, a Bluetooth-enabled
intelligent e-cigarette called the RELX i, at the International
e-Cigarette Industry Expo (IECIE) in Shanghai.
The IECIE is arguably the world’s largest e-cigarette
exhibition that sees participation from over 1,000 companies from home
and abroad.
The RELX i, RELX Technology’s latest product line
launched in August 2019, is the first-ever intelligent e-cigarette in
the Chinese market. The device connects with a companion app that tracks
key usage data and consumption patterns, giving users richer insight
into their habits and allowing them to make lifestyle changes per their
individual goals.
The company is planning on launching the device in select global markets by the end of the year.
During the exhibition, RELX’s ‘PodBot’ drew much
attention from the crowd, which customized e-liquid flavors for curious
participants and promptly filled their desired formulations into empty
RELXPods within minutes.
The company is well known for its product innovation,
finding solutions to common industry problems like pod leaks, battery
life, vapor quality, and other hardware use issues. So far, the company
has filed over 170 invention patents. RELX products utilize FEELM Inside
ceramic atomizers that render richer and more satisfying vapor.
“What makes us different from other brands is that we
invest a lot in making details perfect,” said Kate Wang, CEO of RELX
Technology.
Its flagship product, the RELX Alpha, as well as the
new RELX i both carry its SmartPace vibrate feedback feature that
notifies users when they’ve vaped more than 15 times within ten minutes,
a testament to the company’s commitment to giving customers a more
responsible way to vape.
“RELX Technology has always placed social
responsibility, user experience, and product quality above everything
else,” said Jiang Long, co-founder of RELX Technology. “Our relentless
pursuit of excellence and emphasis on R&D allows us to dig deep into
what consumers need, and create products that truly bring the future to
the present.”
According to market consultancy Euromonitor, RELX
Technology holds over 44% of the China market by the first half of 2019.
According to RELX Technology, its market share in China has exceeded 60
percent by the end of this August.
Media Contact:
Name:Ren Xiao Jin
Phone Number:relxnb@relxtech.com
TEL:4000117100/18758338390
