According
to a widely accepted study, today China produces about 90% of
e-cigarettes and China's share of the global e-cigarette exports amounts
over 95%. Facing mounting public and regulatory scrutiny against
e-cigarettes around the globe, SNOW PLUS--a leading Chinese e-cigarette
manufacturer--has expressed confidence in their products and the
industry.
"We
are confident in our products," said Sa Wang, SNOWPLUS's co-founder.
She indicated that her confidence comes from the fact that "the company
holds itself to the highest safety and quality standards in the entire
industry."
This
insistence on product safety and quality have contributed to their
phenomenal success. SNOWPLUS launched its first product in April this
year and has become the fastest-growing Chinese e-cigarette brand in
terms of sales. After distributing its products to tens of thousands of
stores across China, it is expanding overseas. The company's total sales
for September increased by 50% compared to August, according to Ms.
Wang.
(Ms. Wang, SNOWPLUS’s co-founder, said that she has full confidence in the e-cigarette industry.)
SNOWPLUS
has redefined the customer experience with e-cigarettes: its products
are among the finest in terms of the design of the chimney, the
structure of the atomizer, and the feel of surfaces. SNOWPLUS's
processing of the cartridge and e-liquid has also met Chinese national
standards to be issued shortly.
When
she was asked about recent outbreak of lung injuries and death
associated with e-cigarette use in the U.S., Ms. Wang said the chief
culprit might be the use of THC (the primary psychoactive ingredient in
marijuana) containing products rather than the mechanism of
e-cigarettes. On September 28, the U.S. Centers for Disease Control and
Prevention (CDC) disclosed that 77% in this outbreak reported using THC
containing products, with or without nicotine-containing products.
"We
are confident in the e-cigarette industry," said Ms. Wang. She noted
that e-cigarettes are less harmful than ordinary cigarettes since users
may avoid several harmful constituents usually found in tobacco smoke
including tar. Besides, "tobacco control experts at China's National
Health and Planning Commission have concluded that e-cigarettes emit
less second-hand smoke than their traditional counterparts," she
explained.
Ms.
Wang further expressed her optimism about the Chinese government's
stance towards the e-cigarette industry. She reasoned that the sector
has incubated an innovative global supply chain inside China, and the
government has always been supportive of industries full of innovation
and growth.