How Emotive Storytelling in Business Brands Builds Client Loyalty

Success depends upon our ability to persuade others to adopt our ideas. If we can’t convince our customers to buy our products or services, we can’t move forward in business. But how best to do that? Storytelling in business is probably the best way you can persuade your customers to purchase your products or services.

What does a story mean? A story is how we make sense of the world. We organize details according to our experiences and interactions in the world and make a story out of them which helps us find our place in the big picture. Storytelling is a novel and innovative way to engage with people emotionally, win their hearts and captivate their minds. Storytelling is as old as human life and continues to be relevant today.

In the words of Peter Guber, former CEO of Sony Pictures, Academy Award Producer, and author of Tell to Win, “There’s no business without story business. To connect, persuade, and triumph in business, you need to ‘tell to win’ with the hidden power of story. Stories create a relationship rather than a transaction. Stories open the heart rather than alert defenses and trigger resistance.”

There is nothing new about brand storytelling. It is as old as business. But with the dramatic growth of social media and content marketing, the scope of telling stories as part of the direct and indirect brand marketing maneuvers has become a vital priority. See how emotive storytelling rather than rational corporate language in business helps build client loyalty:

1. Building Trust through Truthful Stories. When you tell a story about your brand, it should be rooted in the reality of your brand, products and industry. Honesty, transparency and consistency are indispensable in brand storytelling. If your brand stories lack consistency, consumers will be confused and will look for other brands that meet their expectations. You can ask satisfied customers if you can share their stories. If you have a blog, correctly cite your sources. Share who you are and who your team members are as regular people that your customers can relate to.

2. Characters in Stories Should Appeal to Audience. Your audience should love the characters in your stories. You can create buyer personas and tell stories from their point of view or tell stories from your employees’ perspective or from a third-person point of view. Creating characters that enable your audience to become emotionally connected to them and follow them will go a long way in building client loyalty. An example of this would be the Gecko in the Geico commercials.

3. Your Story Should Have a Proper Structure. Your brand story should have a well-defined beginning, middle and end. Start strongly with your characters and setting. Come to the conflict the main character faces in the middle and resolution in the end. Take your audience on the journey of your business along with you. If it appeals to them, they will adhere to your brand, spread word of mouth and strengthen their relationship with you. For instance, in 2013 Chipotle created a video that became an online sensation.

           

Technically, it didn't qualify as an ad. It never aired on TV. But the cute story of a little scarecrow in a dystopian world of processed foods creating a beautiful oasis of a farm and a little burrito stand in a dystopian world of processed foods got over 11.6 million views on YouTube and was a spread across social media. Chipotle's gamble paid off, especially considered they didn't have to pay for placement.

4. Perpetual Marketing through Storytelling. Your stories should always open door to the next ones. Make your audience want more and continue association with your brand. Keep releasing teasers through Facebook, email, or Pinterest, and post updates regularly on a specific space on your website or Facebook page.

Given the power of effective storytelling in business to woo customers and ensure their loyalty, every business needs to look into seeing how they can apply storytelling to their brand. For start ups and small business, brand marketing is a tough but rewarding task.

Kowerk Executive Suites supports small business in a variety of ways. One way is providing tips and food for thought on how to successfully build up a small business. For further information, check out their blog at http://www.officespaceinwestpalmbeach.com/blog/. Where COST EFFECTIVE SOLUTIONS FOR BUSINESS NEEDS can be found.

What's the biggest hook for catching investors? Customers.

Most entrepreneurs start with a great idea and some expertise in a particular area. They become successful entrepreneurs when they pair their great idea and expertise with money. Unfortunately, many entrepreneurs lack the investment capital to launch their business. Fortunately, there are investors who do have the capital but do not have the “great idea” and are waiting for just the right “expert” to stand behind. In addition to being exceptionally capable at doing or making something, there are some things that a business owner can do to get the necessary financial backing to grow their business.

·         Client or customer interest. Getting the interest of clients can translate into getting interested investors. Not only do clients want a good price, but they especially want a high quality product. Clients want a product that is superior to its competitors; a product that has features that others are missing; a product that is better made and lasts longer. An investor wants to clearly see a quality product’s niche in a large marketplace.

·         Excellent service. Clients want good customer service, and investors want to see satisfied customers. As a business is starting up, there are bound to be hiccups. A good customer service plan is a plan that shows that customer satisfaction is of the utmost importance. Good customer service puts the person before the product. Correcting problems with the product in a friendly and timely manner will make the customer happy. A happy customer gives free advertising, and a happy customer is likely to become a repeat customer.

·         Quality product, quality team. Clients might not be interested in the details behind how their product is made, but they do expect a high quality product that does what it should. Investors, on the other hand, are very aware that good products are made by exceptional people. Because of this, investors expect a team of experts to make sure the desired products are delivered to the public in a timely manner. From concept, to production, to delivery, and into the hands of the customer, investors want to know that there is someone on the team every step of the way who not only knows exactly what they are doing but can claim that they are one of the best at what they do.

·         Flexible, proactive professionals. Clients and investors need business professionals who are flexible and good at solving problems. As problems arise or situations change, entrepreneurs need to adjust quickly. A team of experts who understands its product well has a better chance bouncing back more quickly than a less experienced and capable team.

·         Technologically savvy. Today’s marketplace also demands that entrepreneurs are technologically competent. Investors are going to expect potential business partners to implement the latest technological advances to run their business. Even a wedding cake artist needs to order supplies, keep track of sales and payroll, do taxes, advertise, etc. Clients expect the convenience that technology affords them, and investors know that today’s entrepreneur cannot own and operate a business without it.

Knowing what customers want and giving them something that exceeds their expectations again and again is the key to becoming a successful entrepreneur. Giving them what they want means providing a high quality product that changes as the customers desires and needs change. Investors will become business partners to the entrepreneur who can continually deliver what customers want.

Currently, Kowerk is helping over 100 local area businesses realize their business goals in West Palm Beach, Florida. Clearly, they are anxious to assist entrepreneurs and businesses at every stage develop and grow. Visit their blog at http://www.officespaceinwestpalmbeach.com/blog/ for more business tips and information. Where COST EFFECTIVE SOLUTIONS FOR BUSINESS NEEDS can be found.

Announcing the Campaign to Provide Funding to a Growing Political Party

Help provide funding to the Restoration Party to break ground on campaign headquarters

Denver, CO  – March 12, 2015 – Ralph Tingle, Jr, and his wife Ashley, co-chairpersons of The Restoration Party, an up-and-coming new political party, announces its campaign to raise funding to break ground on their campaign headquarters and to begin building political campaigns across the nation.

The Restoration Party is an emerging political party in the United States of America that has broad visions for the future of our nation. Created in an era where political parties and their politicians are flocking to the highest bidder, the Restoration Party seeks to provide a fresh new outlook on politics and how they do business. Unique to the field, the Restoration Party promises to  pre-screen all of their potential candidates to make sure they have you on their hearts when running for office. As we all know, not very many leaders in America goes into office with you on their hearts, or can promise to stay that way throughout their term in office.

In order to reach their funding goal of $250,000, the Restoration Party is offering in return for donations of $100 and more sets of pre-filled Easter Eggs starting with $100 donations up through $10,000. The regular non-sale price per egg is set at $1, so backers are being offered a 50% discount just in time for the Easter holiday.

The funding received through their IndieGoGo crowd fund campaign will go to purchasing the location for their campaign headquarters as well as working toward finding top candidates for office and provide marketing and advertising campaigns for them. Any additional funding will go to continuing to build the political party and providing leadership options for today's American people.

To LEARN MORE about the project, or to find more information, please visit:

https://www.indiegogo.com/projects/restoration-party

Contact:

Ralph Tingle, Jr.

https://www.indiegogo.com/projects/restoration-party

10 Key Pitfalls Entrepreneurs Should Avoid to Maintain a Sustainable Business

Success of a business depends upon many factors. A crucial one of these is your attitude and vision as an entrepreneur. Starting up your own business is an exciting idea but also somewhat unnerving. You may be new to the game or facing new challenges. The question becomes: how does an entrepreneur make his or her business successful?

On the basis of studies conducted by the University of Tennessee and Gallup research, here is a list of key pitfalls every entrepreneur should avoid in order to make his/her venture successful.

1. Lack of Vision- Why do you want to start a business? What are your goals and priorities? You should have logical and sound answers to these questions. It defines your vision as an entrepreneur and gives direction to your venture. If you are unsure about your vision, your business has dim chances of survival.

2. Lack of Human Element in the Business- The human element of a business involves a sense of fulfillment for the entrepreneur and any contractors or employees. It can also reflect your clients' desires and needs. It tends to involve a "greater purpose", something more important than simple profit. It brings value to your services and client loyalty to your business. If a business ignores the importance of human element, the prospect of success is low. Sure, making money is a principal objective of your business; but when it becomes an obsession, human element evaporates from the business. The result is that customer, vendor, or employee relations may get impaired. This can kill your business. In order to avoid this, you must give due attention to customer expectations while making decisions and provide opportunity for yourself, your vendors, and/or your employees to meet a higher more valuable need while supporting your business.

3. No Research before Starting Business- It is recommended that you do some research about the area of business you want to enter. It will give you a better view of your particular industry and help you proceed carefully so that you garner positive outcomes along the way. If you take the plunge before doing any research, you might jeopardize your venture by starting up from the wrong location or launching wrong products and services with no demand.

4. Counter-productive Ideas- For the success of a business, you must have ideas that unify and make sense for your business objectives rather than ones that are counter productive. Having too many unrelated ideas is unlikely to give right direction to your venture.

5. Lack of Patience- Success is not an instant phenomenon. It takes time. You might have a great idea and expect success to follow immediately, but in business you have to be patient. It takes time for a business to settle and make a reputable place in the market. Give some time to your business by adopting a wait and watch strategy. If you give up early on due to lack of patience, your business can never flourish.

6. Bad Budgeting- Before starting up a business, you must keep aside your personal and family expenses and ensure that you have a separate budget for business. In the absence of proper budgeting, you might be compelled to take hasty decisions in order to manage your expenses. It can prove detrimental to the progress of your business.

7. Too Much Confidence- If you are too confident about your ideas and abilities in running your business, you may miss out on tips and advice from experienced mentors. He/she might give you some practical advice about running your business which can prove beneficial for you in the future. Also, knowing where your weaknesses lie can help you to hire or outsource to compensate for them.

8. No Knowledge of Market- It is recommended that you are aware of the market trends before you start your business. Be familiar with the potential market needs and your competitors in the market. It will help you assess the market well and do better business.

9. Obsession with Your Product/Service- Often, entrepreneurs get obsessed with their product or service thinking that it is perfect. They may ignore feedback from their customers which is harmful for the business. Your product or service is being used by your customers, so only they can tell you whether it is good or not. Assess the feedback of your clients or customers and determine if it points out a valid area needing improvement -- and then improve.

10. Desire to Control- In the beginning, you can manage various things without anyone’s help, but this is not possible when your business expands. You must accept this fact and hire an efficient team to do different kinds of tasks. If you desire to control everything single-handedly, it will take away your focus from more important things which are critical for a growing business.

No one can really predict whether or not your business will be successful. Avoiding these pitfalls can give you a head start and help you achieve the success you desire. For more information and business tips, please visit Kowerk's blog at http://www.officespaceinwestpalmbeach.com/blog/, where COST EFFECTIVE SOLUTIONS FOR BUSINESS NEEDS can be found.

Announcing Smartie Mirror: The World's First Real Personal Smart Mirror

Smartie Mirror is a everything you need to have a smart room, Digital Assistant, Home Automation, Garment Suggestions and more

Los Angeles, CA– March 11, 2015 – Planning an evening out? Smartie Mirror is here to help! Innoviesoft announces the Smartie Mirror and asks for support for their Kickstarter campaign. Smartie Mirror is your digital Personal Assistant in a mirror, bringing you the best in innovative Home Automation Technology.

Smartie Mirror syncs with your smartphone or tablet So you can have access to your wardrobe and your schedule from every where Also it displays your messages; social media feed and even connects you with friends and family through video chat.

Smartie Mirror, is a home automation device that functions as a personal fashion assistant by curating the user’s clothing inventory, synchronizing the wardrobe with his or her scheduled events, the local weather and previous choices, all to aid in the garment selection process.

Smartie Mirror is a Smart Mirror that consists of a housing, a camera, a screen, a mirror, a controller, and a plurality of RFID tags.

Smartie Mirror checks the user’s schedule, keeps a record of the users clothing inventory, monitors the local weather all to provide accurate fashion suggestions.

About Smartie Mirror

Smartie Mirror is the latest advancement in home automation smart technology. Smartie Mirror is a SMART device housed in an elegant mirror that adds to your life with the latest technology ease of use, great design and multi-functionality. When you buy a new garment and want to add it to your inventory, simply attach the RFID tag to your clothes by ironing and when you stand in the mirror, Smartie Mirror will scan the garment automatically. Smartie Mirror will then ask you where is the best place to wear this particular garment, and again record the information for future use.

The next time you stand in front of the mirror, it will firstly recognize you using face recognition technology, and then ask you where are you going. Once Smartie Mirror has all of the information from you, it will suggest a number of outfits for you to choose from that are stored in its database.

To LEARN MORE about Smartie Mirror, or to help support their Kickstarter campaign, please visit:

https://www.kickstarter.com/projects/1556239418/smartie-mirror-worlds-first-real-personal-smart-mi
Contact:

Innoviesoft

Arash Ahmadi

Los Angeles, CA

Phone: +1 (844) 202-9999

info@innoviesoft.com

http://innoviesoft.com/

Announcing the Campaign to Provide Clean Drinking Water to African Villages

Help save children's lives by providing desperately needed water treatment units

Springfield, VA  – March 10, 2015 – The Sharkawi Foundation, a nonprofit organization that works hard to improve people's living conditions through providing water treatment units, announces their campaign to provide clean drinking water to people living in three villages in Ghana.

884 million people around the world lack access to safe water. (United Nations, "Water for the World." UN News Center. Accessed February 25, 2014) https://www.un.org/en/sustainablefuture/water.shtml

An estimated 622,000 children under the age of five die each year from diarrheal diseases globally, a majority of which are water-related. "World Health Organization (WHO). (2012)."

Every day, people are forced to face these harsh living conditions in remote villages and towns.

At Sharkawi Foundation, they believe that it’s a basic human right for everyone to have access to clean drinking water and electricity at all times. The mission of Sharkawi Foundation is to improve these living conditions and help save innocent children's lives by providing the resources necessary to access clean drinking water.

Through their recent Indiegogo project, the goal is to provide water purification equipment to provide safe clean drinking water to villages that are in need. This will help improve health conditions and save lives. They will focus on Nsakyi, Otiakrom and Bodumase, three villages located in Ghana that are farming communities with a high poverty rate.

Sharkawi Foundation is seeking funding in the amount $100,000 to provide water treatment equipments and solar systems to operate the pumps and the purification systems, since there are no reliable electric services available in these villages in Ghana.

As a nonprofit organization,  Sharkawi Foundations urges and invites you to be part of this humanitarian campaign to save children’s lives in Africa by participating in this campaign to secure funds to buy water purification units to villages in Ghana that are in high poverty rate areas, and are suffering from the lack of clean drinking water.

Please donate and spread the word of this campaign to all of your friends by sharing the link below so we can achieve the goal to enhance the lives of others and to help save children’s lives.

To LEARN MORE about the project, or to find more information, please visit:

http://igg.me/at/sharkawi
www.sharkawifoundation.org
Contact:

Sharkawi Foundation

7001 Loisdale Road, Suite C

Springfield, VA 22150

Phone: (800) 883 8182

info@sharkawifoundation.org

Announcing the Free To Play MMORPG - Heroes Of Asgard Campaign

Heroes Of Asgard! Action-packed, free to play MMORPG. Hopefully, Your favorite online game to be!

Salerno, Italy – March 10, 2015 – Crimson Games announces their crowdfunding campaign for their Heroes of Asgard, an old-school MMORPG with new ideas and modern execution, based upon the game play of Metin2, and is due to release in late 2015.

Crimson Games are a team of six people. They have the will, knowledge and most importantly the passion to see this project to the end. What they do lack, is funding to expand their numbers with a team of 3D Modelers and animators and with some more server programmers and Unity3D developers who will help them finish the project by the end of this year.  And that's where they need help with their crowdfunding campaign. However, if they fail to gather required funds via crowdfunding, they certainly won't be giving up on this. Completing Heroes of Asgard is their dream, and you just do not give up on your dreams that easily!

To LEARN MORE or to help fund Crimson Games crowdfunding campaign, please visit:

https://www.indiegogo.com/projects/free-to-play-mmorpg-heroes-of-asgard

About Crimson Games

Founded in 2014 by an elite developers team, Crimson Games is led by a group of veterans in game development mainly from Europe, in countries such as Italy, Germany, Serbia and Ukraine. The company was inspired by the benefits of working from home, a common practice for IT companies being one of the first fields to latch onto the "anywhere mentality". When interviewed by Forbes, Micheal Haaren, co-director of RatRaceRebellion.com, says "Being able to work from home makes life easier and appeals to the latent entrepreneur." No more waking up unnaturally early, less time spent in traveling, fewer interruptions, less eating out and a flexible schedule!

To LEARN MORE about the project, or  to find more information about Heroes Of Asgard:

https://www.indiegogo.com/projects/free-to-play-mmorpg-heroes-of-asgard

Contact:

Crimson Games

Manzione Emanuele

Salerno, Italy

http://www.crimson-games.com