What's the biggest hook for catching investors? Customers.

Most entrepreneurs start with a great idea and some expertise in a particular area. They become successful entrepreneurs when they pair their great idea and expertise with money. Unfortunately, many entrepreneurs lack the investment capital to launch their business. Fortunately, there are investors who do have the capital but do not have the “great idea” and are waiting for just the right “expert” to stand behind. In addition to being exceptionally capable at doing or making something, there are some things that a business owner can do to get the necessary financial backing to grow their business.

·         Client or customer interest. Getting the interest of clients can translate into getting interested investors. Not only do clients want a good price, but they especially want a high quality product. Clients want a product that is superior to its competitors; a product that has features that others are missing; a product that is better made and lasts longer. An investor wants to clearly see a quality product’s niche in a large marketplace.

·         Excellent service. Clients want good customer service, and investors want to see satisfied customers. As a business is starting up, there are bound to be hiccups. A good customer service plan is a plan that shows that customer satisfaction is of the utmost importance. Good customer service puts the person before the product. Correcting problems with the product in a friendly and timely manner will make the customer happy. A happy customer gives free advertising, and a happy customer is likely to become a repeat customer.

·         Quality product, quality team. Clients might not be interested in the details behind how their product is made, but they do expect a high quality product that does what it should. Investors, on the other hand, are very aware that good products are made by exceptional people. Because of this, investors expect a team of experts to make sure the desired products are delivered to the public in a timely manner. From concept, to production, to delivery, and into the hands of the customer, investors want to know that there is someone on the team every step of the way who not only knows exactly what they are doing but can claim that they are one of the best at what they do.

·         Flexible, proactive professionals. Clients and investors need business professionals who are flexible and good at solving problems. As problems arise or situations change, entrepreneurs need to adjust quickly. A team of experts who understands its product well has a better chance bouncing back more quickly than a less experienced and capable team.

·         Technologically savvy. Today’s marketplace also demands that entrepreneurs are technologically competent. Investors are going to expect potential business partners to implement the latest technological advances to run their business. Even a wedding cake artist needs to order supplies, keep track of sales and payroll, do taxes, advertise, etc. Clients expect the convenience that technology affords them, and investors know that today’s entrepreneur cannot own and operate a business without it.

Knowing what customers want and giving them something that exceeds their expectations again and again is the key to becoming a successful entrepreneur. Giving them what they want means providing a high quality product that changes as the customers desires and needs change. Investors will become business partners to the entrepreneur who can continually deliver what customers want.

Currently, Kowerk is helping over 100 local area businesses realize their business goals in West Palm Beach, Florida. Clearly, they are anxious to assist entrepreneurs and businesses at every stage develop and grow. Visit their blog at http://www.officespaceinwestpalmbeach.com/blog/ for more business tips and information. Where COST EFFECTIVE SOLUTIONS FOR BUSINESS NEEDS can be found.