Why is Marketing Transformation Essential in the Post Covid world?

 

The marketing has changed after Covid 19 Pandemic. Xerago, an integrated marketing service provider, introduces Acquigo, an Algorithmic Marketing Platform for brands with low marketing budgets.

 

2020 is a year to forget for businesses that are largely reliant on physical visits and interactions such as Airlines, Malls, Restaurants, Hotels, Theatres, etc. However, there are brands from other industries such as Financial Services, OTT, Digital Services, Gaming, E-Com, Food Delivery etc. that just rode the Covid wave to their advantage.

With the announcement of vaccines and their availability on the horizon, all brands are gearing up for the post-Covid era. Just like how the internet transformed media consumption and how the arrival of social media transformed advertising planning, Covid had brought a drastic shift in consumer behavior.

As Deloitte points out, shoppers use a mix of digital touchpoints along the buying journey during the pandemic. In the discovery part, shoppers use search engines, social media feeds, and influencers to get product inspiration outside a brand’s properties. In the buying stage of the journey, shoppers use new types of purchase points such as mobile wallets. Interestingly 14% of shoppers are making purchases through social media. 

Similarly, McKinsey’s studies reveal online has become the default purchase channel and it is going to continue going forward.

Source: McKinsey and Company COVID-19 Consumer Pulse Surveys, conducted globally September 18-30, 2020

Search insights on Google Trends reveal that consumer behaviors have become increasingly digital. Since the beginning of the pandemic, search interest in “online shopping” and “how to buy online” has grown 2X worldwide. These are completely new audiences in the digital world. 

Vishnu, Head-Digital Marketing at Xerago explained, “This presents a great opportunity. All demographics can be digitally targeted. Your marketing budgets can be skewed greatly towards digital media. Because you don’t need celebrity stars endorse your brand these days, you may have an 18-year old micro or macro influencer as your Brand Ambassador on Instagram.”

In addition to Marketing Transformation, he also explained, “To weather changes like these, marketers of tomorrow have to connect digitally with audiences better than before by spanning silos. This is essential, as the same consumer who gets your push notification also sees your email, also sees your Facebook Story, also sees your Display Ads, also sees your Instagram posts.”

So, to digitally connect with customers, marketers need to develop the ability to have unified, contextual, intelligent and real-time interactions with their audience across channels that are data driven, hyper-personalized and proactive with a closed loop. 

Doing one or some of Website, Direct Campaigns, Predictive Models, CRM, Social Media, Programmatic Ads, Performance Marketing, Retargeting, Big Data, Personalization, Mobile Apps, Content Management, Search Marketing, Artificial Intelligence and Experience Testing is not sufficient. Marketers need to span all these and stay connected with their audience.

And this requires Marketing Transformation.

For a long time, Marketing Transformation has largely been associated with brands like McKinsey, Accenture etc. and can be afforded by only those brands with multi-million dollar marketing budgets.

Things have changed now. The world has become flatter than ever, geographical boundaries are almost becoming non-existent, work from home has become new normal and agencies have mastered on digital and remote management of tasks in a seamless manner. 

If brands have large budgets, they should speak to companies like Accenture or McKinsey. And if they don't, they should speak to companies like Xerago that promise marketing transformation for brands using their Algorithmic Marketing Platform, Acquigo. “We are sure, there are many other marketing solutions partners who can help marketing organizations get through this brave new post-Covid world. Your audience has changed. How future-proof is your marketing? said Xerago spokesperson.

 

About Xerago

Xerago is an Integrated Marketing Services Provider that helps brands with their Marketing Transformation, by setting up and running Marketing Centres of Excellence. Xerago's mission is to help brands move from Fragmented thinking and processes to Integrated Marketing, so all marketing efforts yield maximum outcomes. Having offices in the San Francisco Bay Area, Singapore, Hong Kong, Dubai and Mumbai, Xerago has been providing integrated marketing services to some of the largest brands in the world across all verticals. Know more about them here

Contact:

Contact Person:  Seema, Sr. Functional Consultant, Marketing  

Email: seema@xerago.com

Company website : www.xerago.com

Product website: www.acquigo.com

SQN Sport Rises to Barstool Sports’ Challenge by Donating to Fund Supporting Small Businesses

 

From January 15th – January 31st, 50% of all sales from the activewear brand will be donated to the Barstool Sports Fund

SUN VALLEY, Idaho (January 14th)—SQN Sport, a luxury athletic clothing brand for women, has announced its commitment to donate a portion of its sales to the Barstool Sports Fund. Fifty percent of all sales made on SQN Sport’s digital site from January 15th, 2021 through January 31st, 2021 will be donated to the fund, created to support restaurants and bars across the country hit hard by the COVID pandemic.

The fund has been garnering national media attention after founder David Portnoy announced that his digital media company Barstool Sports would be collecting donations to give to local bars and restaurants in need. At time of publication, the fund has raised over $25 million for small businesses affected by the pandemic.

SQN Sport has decided to answer Portnoy’s call for businesses, individuals, and philanthropists to step up their giving to support local businesses by donating to the fund.

“SQN Sport is a small business, and we, too, have felt the impacts of the COVID pandemic, especially in our brick-and-mortar store, which no longer exists ha ha,” said SQN Sport founder Megan Murphy Lengyel. “And though we may be small, we wanted to find a way to support an industry that has been decimated by the virus, so we’re putting up our inventory to help. With this in mind, we’re ramping up our digital storefront efforts and will be donating 50% of all sales made on our clothing from January 15 - January 31st to the Barstool Sports Fund.”

All of SQN Sport’s activewear clothing is Made in America and features minimalist design that transitions seamlessly between day and night. To shop for a good cause and donate to the Barstool Sports Fund, visit https://sqnsport.com/.

About SQN Sport

SQN Sport is a premium women’s activewear brand that blends luxury, performance, and minimalist design. Designed and manufactured in the US and committed to fair working conditions, SQN Sport is headquartered in Sun Valley, Idaho, to learn more, visit https://sqnsport.com/.

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For more information about SQN Sport or for media inquiries, please contact Jane Sheue: jane@sqnsport.com.

 

The Importance of Digital Marketing Strategies in the Internet Era

 

Digital marketing has helped many businesses to compete globally. Brand creation in Belfast, Graphik Pulse provides advanced digital marketing strategies to enhance brand recognition to the next level.

The internet era has changed everyday life. It revolutionizes the way people communicate and has changed many sectors, including business and marketing. Businesses and marketing strategies have rapidly changed in the past few years. Business owners need to integrate their marketing strategies from offline into online to reach more audiences and to adapt to the pace of technology development. A reliable Brand creation in Belfast, Graphik Pulse, offers customized brand creation and digital marketing service at competitive prices.

Graphik Pulse is a digital agency based in Belfast specializing in brand identity, graphic design, web design, and marketing strategies. Graphik Pulse’s company representative stated,"Brand is important for a company. A company brand represents their market identity, who they are, their scope of businesses, the quality they can provide, and the Brand can enhance the company's reputation in the front of the customer's eye." Graphik Pulse has many years of experience providing Web design Belfast for many brands to get recognized by the market. Website for a business is essential because it represents a business or organization itself, what service they can provide and promise, showcase past work and their clients, and many more. A good website is not only how they look, their appearance, but also how the website can attract and engage new customers.

Each customer is unique; Graphik Pulse understands how to make its client get the top position result on the search engine. Therefore, they will perform different approaches to each client until they get satisfactory results. Graphik Pulse is a digital marketing agency specializing in SEO services Belfast. Their SEO and digital marketing scope include PPC (Pay Per Click), Professional SEO Service, Social Media Marketing, and Email Marketing. With a wide range of networks, they can reach targeted and wider customers, and the customer's satisfaction is their priority.

About Graphik Pulse

Graphik Pulse is a marketing agency based in Belfast. They offer a wide range of digital services, including logo creation, brand recognition, animation, to professional SEO services. With Graphik Pulse's digital marketing service, a brand or organization can reach audiences globally. The marketing strategies have changed, and Graphik Pulse utilizes recent marketing strategies that meet its client's needs. For more information about Graphik Pulse and its digital marketing service in Belfast, please visit their official website on https://graphikpulse.com/.

The Best and Comprehensive Crochet Patterns Source to Visit in 2021

 

Mycrochetpattern.com provides a wide range of free crochet patterns. They provide a comprehensive guide, technique, and tutorials for all levels to make beautiful crochet creations.

Crocheting is proven to be a stress reliever and can be one of the best ways to relax. Crocheting can produce beautiful gifts for someone special and inexpensive. Everyone can learn to Crochet and do simple projects. With only under $20, people can do crochet projects, like interior decorations, apparel, hats, baby vests, blankets, sweaters, dresses, socks, and many more. To get started crocheting, beginners need to learn Crochet from a good source like mycrochetpattern.com. There, they can learn step by step crochet and explore a wide range of spectacular, colorful, and easy projects from reliable sources.

Beginners need free crochet patterns, tools, and materials to start a simple project. They need to prepare themselves with materials such as yarn, thread, pom pom, leather belts, beads, and zippers. Other than that, they also need tools such as Hooks, Scissors, Sewing Pins, Measuring tape, ruler, Hook Case, Blocking Mat, Yarn Bowl, Crochet gauge tool, and many more. To start the first crochet project, they need to know what project is ideal for them. Whether it is a beginner or advanced level, they also need to know how to read the pattern and its symbols, using the tools and materials. They can follow instructions or video tutorials on mycrochetpattern.com. They will regularly post new unique patterns added to the website. Thus, mycrochetpattern.com is the best place to start crochet activities for beginners. 

“Crocheting is fun and inexpensive. Crocheting is faster than knitting. You can learn all associated with Crochet from our website. We Updated our crochet hooks list for 2021. You can find many crochet projects from easy to hard,” said Olga, mycrochetpattern.com founder.

About My Crochet Pattern

Mycrochetpattern.com is a one-stop place to learn Crochet. The website provides various crochet projects for beginners with video instructions and comprehensive tutorials. Crochet is easy and affordable. People can do crochet activities in their leisure time. They need quality tools and materials to make crochet creations. The main tool for Crocheting is the hooks. Mycrochetpattern.com has various quality hooks to make crochet stitches. The best crochet hooks 2021 is available on the Mycrochetpattern.com website. They are made of quality aluminum materials and come in different colors. For more information about crochet techniques, supplies, and to start beautiful crochet projects, please visit https://mycrochetpattern.com.

Natural Treatment for Any Health Problems Using Natural Plants

 

The website offers a one-stop source for health problems and treatments using natural remedies. Eistria and its professional team share useful information regarding natural treatment for any diseases. 

Nature has provided humanity with numerous life-saving medicines, from quinine to aspirin. Nature also provides herbs from morphine to various cancer drugs and HIV antidotes. Besides using modern medicine to cure health problems, people use herbal medicine to improve or maintain their health as well as improving their body immune. Eistria, a health blog, provides a wide range of diseases and treatment information utilizing natural plants such as Sweet wormwood, Schisandra, Ashwagandha, Marijuana for medical purposes, and many more.

Health is something important in this life. Without good health, people can't concentrate and do their activities well. Physical health cannot be separated from lifestyle and food eaten. Unhealthy lifestyles, including eating fast foods frequently, drinking alcohol habit, eating junk foods, not getting enough sleep, lack of exercise, smoking habits, could lead to serious health problems. 

Acne, one of the health problems which is usually experienced by youth aged 12 to 24, is commonly caused by improper foods, irregular meal times, eating too much sugar, stress, eating too many fatty foods, and many more. Additionally, consuming a lot of coffee, tea, or alcohol could also cause the appearance of acne. Eistria representative stated, "If you are experiencing acne problems and want to know how to get rid of acne with a natural remedy, you can visit our website." Eistria is a one stop source for people who have health problems and seek information before visiting their doctors. The website provides many good health articles that discuss herbal medicines, acne treatment, diet, exercise, sports, supplements, vitamins, anemia, high blood pressure, smoothie recipes, cancer therapy, liver cleansing, natural supplements for weight loss, natural cure for any diseases and many more.

About Eistria 

Eistria is an educational blog established in 2014 by a young team interested in educating people through natural remedies. Eistria's writers are those who are competent in their field. In this modern era, many people are looking back to classic medicine, which is safer and cheaper. Eistria is a leading health blog that educates people with their expertise to encourage people to live better and healthier. The blog specializes in providing information using natural medicine to get people to get rid of diseases and their symptoms. For more information, please visit https://www.eistria.com/en.

Meet Kamala Harris in The New Children’s book by Nia Hence

 

Vice President-elect Kamala Harris is an inspirational figure, especially for women in 2020. Author Nia Hence to release a nonfiction children’s book of Kamala Harris and will be available on online book distributors.

 

Children are literally learning good things and bad things from their role models. For many children, their role models are adults around them. They can be their parents, grandparents, or caregivers. Good role models can shape their behavior, their relationships with others, and how they deal with problems in the future. Some parents want to help their children choose their role models, whether through good education or providing them with quality reading materials that can shape their character and personality from childhood.

Nia Hence, is a children book author who will release inspirational books for children. She wrote the Kamala Harris biography as an inspirational role model for children. Kamala Devi Harris is a Vice President-elect of the United States of America. She is the first woman, first black, and first South Asian woman to become Vice President of the United States. 

 

Kamala Harris was born on October 20, 1964, in Oakland, CA. She was born to a Jamaican-born father and an Indian-born mother. She is the first child in her family. Her father, Donald Harris, was a professor, and her mother, Shyamala, was a cancer researcher. Kamala was raised in a multicultural family. Her mother taught her to embrace her father's and mother's culture. She attended both Black Baptist Church and a Hindu temple. Kamala had a good personality when he was a child. She often brings her black friends to her home and introduces her family's culture, sharing Indian food or painting Henna on their hands. Kamala was a good child in school; she traveled on a long bus ride across town to get to school every day.

 

"You may be the first to do many things but make sure you're not the last." - Shyamala Gopalan Harris (Kamala's mother)

 

Kamala graduated from Howard University, majored in political science and economics, and joined the sorority Alpha Kappa Alpha. She finished law school at California Hastings College of Law and then became a lawyer and later California's first Black woman District Attorney. Kamala married Doug Emhoff, an American lawyer in 2004 and has two children.

 

About Nia Hence

Nia Hence is a US children's book author. She announces her new release of a children's book about Kamala Devi Harris, a US Senator for California and the next Vice President of the United States. Kamala Harris is the right figure for children to become role models as her childhood is full of inspirational stories. Kamala loves to read, loves hip hop music, loves to cook, and collects Chuck Taylor shoes. Kamala Harris is also an author of three books; one of them is a children's book. The children's book of Kamala Harris will be available on Amazon, Barnes and Noble, and Apple books.

 

Contact:

Nia Hence

817-682-3951

shaniahence@yahoo.com

Enjoy The Journey and Life Experience of Keilley Lee Marques on Her Personal Blog

 

A beauty jewelry designer and blogger, Keilley Lee Marques, shares her personal thoughts and experiences through her blog www.keilley.com. The blog is showcasing her fashion, travel, food, lifestyle, and Barcelona.

 

Writing through a personal blog is a way for someone to communicate with followers and express themselves. With a blog, individuals can share their personal experiences, advice, thoughts, share their latest news, or get feedback from readers. Keilley Lee Marques, a professional jewelry designer based in Barcelona, Spain, has started her personal blog to share valuable content from her experience during her travel, activity, relationships, and more.

 

Beautiful blogger Keilley Lee Marques created her blog to showcase the diversity of life and experience. Keilley has traveled around the world, showcasing the beautiful landscape and architecture of Iceland and meeting celebrities at the 2019 Cannes film festival. Other than that, she also shares her impressions of the Northern Lights. She is one of the lucky persons that can capture the beauty of Northern light on her camera. The Northern light only appears in some places like Iceland, Sweden, Norway, Greenland, Alaska, Canada, and Finland. Thus, only the lucky one can witness this spectacular phenomenon. Additionally to her blog posts, she also shared the Blue Lagoon of Iceland, Mountain of Montjuic, a spectacular tourist attraction in the heart of Barcelona, the best place to stay in Andorra, a little country in the Pyrenees mountains, and many more. Eventually, she enjoyed her trip in Brno, Czech Republic, with her husband, Lubos Barton, a retired professional Basketball player, with two of her beautiful children. 

 

"Life is not about perfection. It is about discovery...." - Keilley Lee Marques

 

Besides traveling, Keilley also shares her thoughts about renewable energy with Lifesaver power banks that can save power, recycle, and reduce CO2 emissions. She also advises the readers on how to get the last-minute gift ideas. In her last-minute gift ideas, she recommended many items, including perfume, makeup set, Bluetooth speakers, body care gift sets, smartwatch, champagne, and many more.

 

About Keilley 

Keilley Lee Marques is a blogger, influencer, and professional jewelry designer based in Barcelona, Spain. Keilley is originally from Brazil. She has her own company named KLeeOfficial in Barcelona, Spain. Keilley has licensed in Art with a degree in Jewelry. With her blog, she wants to encourage people to explore the world around them. She lived with her happy family. She is married to a retired professional basketball player born in the Czech Republic, Lubos Barton, and has two children. In the future, she wants to explore new things, enjoy life, a healthy lifestyle, and keep writing and posting to her blog www.keilley.com. For more information about Keilley Lee Marques, please visit her official blog or visit her social media account Instagram on @keilleylee.