News Feed

Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts

Thursday, June 4, 2020

How To Plan Public Relations in South Korea?

Why the Korean market?
South Korea has recently received unprecedented attention in the cultural, political, economic and even medical sectors. Multinational companies, ranging from gaming, esports, entertainment, cosmetics and medical companies, are trying to enter the Korean market and the amount of investments are on the rise. If it captures the hearts of Koreans who are especially fastidious and hyper-sensitive to trends, it’s a sign that further expansions to other markets in Asia-pacific will be feasible. In other words, South Korea has become the testing grounds for feasibility of business expansion to Asia-pacific regions.

Media Landscapes
In Korea, the merge between paper press media and online media platforms was relatively swift with the surge of web portals. Most news articles are consumed through web portals. The largest web portal in Korea is Naver, accounting for more than 70 percent of the total market share. Daum and Google are trailing Naver with around 10 percent market share each. Local newspapers publish their articles through web portals and media partnerships. Unlike Google, Naver has grouped every news article into certain categories for instance sports, entertainment and politics. For this reason, the ripple effect can be achieved depending on where the article is exposed. 

Why do you need a local PR expert?
The biggest concern when multinational companies prepare for the GTM (Go To Market) plan for the Korean market is how to carry out effective marketing communications in Korea. Corporates tend to experience higher levels of difficulty in PR (Public Relations) as 1) the media environment is rapidly changing, 2) the propagation speed is racing 3) there are far too many stakeholders to maintain relations with the journalists, influencers, and officials. Therefore, the communication should be carried out strategically from the beginning of entering the Korean market.

C&C Partners is one of the highly proficient digital PR consulting agencies, specialized in Gaming/Esports and Startups based on South Korea. C&C Partners offers strategic communications solutions, optimized for the fast-moving media environment in Korea. Based on experiences and expertise in Strategic Communications, C&C Partners proposes and executes compelling strategies across all areas of communications including PR, social media, IMC collaboration, Marketing, and Promotion through in-depth analysis of message acceptors. To learn more about PR and digital marketing for Korean market, please visit https://www.cncpartners.net or send email to cho@cncpartners.com.

Saturday, November 15, 2014

Amazon Bestseller for the Holidays, “Cameo”



NEW YORK, NY, Nov. 15th, 2014 Tanille, author of the amazon bestseller “Cameo”, is pleased to announce that the book is part of Amazon’s November Big Deal. Amazon is featuring Cameo via emails and throughout the website for the month of November. The book is currently on sale for 99 cents in the US store until November 23rd 2014.

“Cameo” by Tanille, is the tale of Nia, a high school beauty of whom discovers she is being stalked by a secret society. Everyone is suspect. Even the basketball star she’s been paired with for a senior project. The girl who thinks she knows everything finds out she knows nothing at all. The pressure is mounting and problems are stacking up. Who is behind this secret society? Why would they be after Nia?

Reader Reviews

“I loved this book, it was addicting and I couldn’t put it down. I finished it in less than a day!” – Mallory Kunkler, Amazon Review

“This book is certainly a page-turner; its fast-paced and the characters are engaging.” – Michelle, Amazon Review

“I never saw this one coming! Cameo turned out to be a spellbinding roller coaster that awakened the curious teenager inside of me. I remember reading R.L. Stine in grammar school and I’m really glad that I picked this one up” – GoodReads.com Review

Find Out Why Readers “Rave” About Cameo, Take a Free Look Inside by going to: http://amzn.com/0978730224


About Tanille Edwards: Tanille Edwards is considered to be America’s Next Bestselling Author and has been a storybook writer and songwriter since the age of 16. She earned an MBA at the age of 21 and graduated magna cum laude. Tanille is the co-author and creator of the children’s green book series “Jordan & Justine’s Weekend Adventures”. She is also the author of the new media young adult novels with music “Cameo by Tanille” and “Broken by Tanille”.

Media Contact:

Renae Francis
Distinguished PR
Email: renae.francis@DistinguishedPR.com

Labels